I’m Mo, a strategist, founder and trustee. I lead strategy and product teams for large organisations, public bodies and ventures.
My work is about working out the direction, motives and real-world constraints behind complex services. That means looking past technical novelties and corporate assumptions to focus on human motives, structural barriers and whether services are fit for daily life.
Currently, I am:
Co-founder and CSO at Lumino, a healthtech company
Board Trustee at Bristol Mind, a mental health charity
Mentor for the Data Science and AI Society, University of Bristol
Care and inclusion at population scale
Lumino is the lockdown-era project that took off as a vibrant and creative healthtech startup. The private and public-sector organisations that backed us saw our potential and shared our vision.We are making support more affordable and easier to access by redesigning how health treatment can be delivered and scaled.
Could research-informed care be delivered digitally? Could it be both clinically rigorous and enjoyable to use? And could it be inclusive and scalable enough to work across entire populations?Seren, our multilingual health intervention supporting those with menopause symptoms is exactly that. It's built to the regulatory standards clinicians require, and the quality of digital experience we all expect.In pilot, over 90% reported positive outcomes within just two weeks.
From there, I set up Lumino Labs to conduct advanced R&D exploring frontier technologies and barriers to innovation.We explore complex tensions: regulation and AI, digital and inclusion, wellbeing and misinformation, etc.Labs has added deeptech capabilities to our already multidisciplinary team, united by the need for better care for all.
To chat about my work, contact me.
Organisations often design for who they wish their users were, rather than who they actually are. They build systems around neat assumptions, then wonder why people disengage, work around them, or walk away entirely.My focus is on closing that gap. I look at why people make the choices they do, where distrust comes from, and how structural barriers, like low digital literacy, cognitive fatigue or poverty, alter how people interact with services.It means stepping back from technical novelties to ask basic questions: who does this serve, what incentives are quietly running it, and will it hold up in the messy reality of daily life?
Currently, I am concentrating on:
Systemic inclusion: designing interventions and services for people routinely left behind by conventional product thinking.
Governance and ethics: guiding organisations through data accountability, algorithm transparency and community trust.
Translating between disciplines: connecting executive leadership, researchers and technical teams around clear human direction.
Aligning capability with human intent
Over twenty years, I have built and led cross-functional teams spanning strategy, research, technology and production.Complex projects often stall because different disciplines speak past each other: they have competing priorities and very little shared vocabulary.
My work is about finding the core insights that give a project its footing.Rather than relying on second-hand assumptions or internal consensus, I go for the grounded truth of how an organisation functions and how people actually use its services.That insight provides the firm base teams need to make confident decisions about what to pursue and what to leave alone.
Rather than building bloated departments, I tend to run small, focused teams backed by trusted specialist partners.That keeps decision-making direct, clears organisational friction and ensures everyone stays pointed at work that actually holds up in practice.
To chat about working together, get in touch.
Over my career, my work has spanned global consumer and corporate brands, public sector bodies and early-stage ventures. That has included leading pitches, winning business and staying accountable for what was delivered from initial concept through to public launch.I've done this in private practice and also via both independent and global agencies.
There’s no better way to understand the status quo and how to improve it than meeting people. As well as remote research, I’ve put on clients’ uniforms and met their customers face-to-face. I also like getting into the factories and premises where talented people bring products to life and know them intimately.
Drop me a line
If you’d like us to talk about any aspect of my work in greater detail, please feel welcome to get in touch.And of course, if you’d like to chat informally about my cat or anything else, that’d be lovely too.