User Experience

User Experience is Owned by Users

The line between what constitutes the provision of a product or service and what constitutes marketing is eroding, particularly online. At the same time, we can expect to see a further evolution in what is commonly labelled “user experience”. In the product or service design process, it is common to have a team dedicated to plotting out the user journey, and steering the development of that project from the users’ perspective. Of course, it is a healthy discipline to have people focussed on usability, but I believe the exact remit of this is likely to swing, if it hasn’t already.

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